Your yoga website is beautiful.
It tells your current and prospective students about you and your classes, courses, workshops and retreats. Maybe you tell them about the lineage you’ve trained in, and the history of Yoga. They can book in, pay for their classes, contact you, and find your social media profiles. It’s simple and easy to maintain, you only need to update class information when necessary. You don’t have to do much else with it, and you like that. You don’t want to bother with blogging
Blogging seems like a lot of work. You’re not sure you’d know what to say, or are a good enough writer to say it well. And besides, who’d read it? What is the point?
Well, I think that there is a lot of point to blogging!
There are many benefits for you, your dream students, and your business to your blog. Blogging isn’t easy, particularly in 2020 when there is so much content online, but if it is done well, you can see personal and professional success with blogging.
If blogging is something you fear, or think you are ‘not good enough’ to do, then the lessons you will learn as you develop your blog will stretch you out of a comfort zone, and take you to a new level of being. This is, as you will know, one of the purposes of Yoga itself, so any opportunity you, as a Yoga teacher, can get to challenge and stretch yourself can only be a good thing.
Develop your thinking
When you write, you find out what you really think and feel about a topic. Writer Joan Didion said “I write entirely to find out what I’m thinking, what I’m looking at, what I see and what it means. What I want and what I fear”. The self discovery, or Swadhyaya, that can come from writing about the thing you experience can be powerful, cathartic and healing. The more you write about Yoga, the deeper your own understanding of it will become. We learn best when we explain what we know to others. This is definitely true of written explanations.
Attract dream students to you
Now, I am not going to tell you that blogging is a ‘write it and they will come’ exercise. A post can be found by someone who has no connection to you at all through search, but only if you have a well thought out and executed SEO strategy, and long term thinking.
Your blog is just part of your marketing strategy. It must fit in with the rest of your business plan, and align with your goals. It is not enough to just write posts, they must be promoted. Your blog needs to be as visible to search engines and your dream students as possible.
But, if you understand the people you are trying to reach, know what problems they are seeking solutions for, and write to help them with those solutions, you will attract the right people to you. This is not an overnight success strategy, and it does take work, but it can be so rewarding when someone gets in touch with you because they have read a blog post and want to work with you!
Offer solutions to your dream students
Your blog is not about you. You can share stories about your life, share your experiences and your learning, but it isn’t about you. You will grow and develop through writing it, but it isn’t about you. It is about your students, clients and the people who aren’t there yet, but could be one day.
Your blog will be loved and read by your dream students if it offers them value and solutions for their life. Give them ways to solve problems or challenges, and they will see you as someone they can depend on. Maybe your personal stories inspire them and give them hope for their own life. Perhaps your insights will help them shift their own thinking and grow into the person they want to be.
Your blog will help to create the ‘know, like and trust’ factor that is so important in marketing. The more they come to see you as someone who can inspire, teach and help them, the more likely they are to hit that buy or book now button!
Deepen your students’ understanding of Yoga
Yoga is a complex and deep discipline. There is so much to Yoga that you can never cover in a general weekly yoga class. Your students might not even know that there is more to Yoga than the postures, pranayama and relaxation you teach them. I didn’t until I did Yoga teacher training!
Through your blog, you can teach them the other aspects of Yoga, such as the Yamas and Niyamas, and show them how they can take Yoga into the rest of their life, beyond the classes you teach. This will also deepen your own understanding and relationship with the discipline, adding to your own growth.
Show your integrity and values
Are you a teacher who despairs of much of the gimmickry of modern Yoga? Do you get frustrated at the perceptions people have of Yoga? Do you passionately believe in the benefits of Yoga as a way of life?
Your blog is your place to stand tall and declare your stance. You can do this in a Yogic way, without shaming or bitching about others, but by stating your truths and beliefs. This is a bold thing to do, and there may be much fear around it, but when you hit publish on that post sharing your truth, you will feel so strong. You can show your integrity and values through what you write, and help others to do the same thing.
And in doing this, you will find yourself attracting the students who want the approach to yoga you take.
You are a teacher, so above all, your blog must teach. At the moment, in the Covid19 world we are all living in, you cannot teach in person the way you, or your students, might prefer. But you can still teach. You might be offering online classes, or not. Your blog can help to promote these or to offer some form of teaching in other ways if you aren’t.
You might worry that if you teach too much on your blog, that people won’t want to pay to work with you. This is unlikely to happen. There is lots that people can gain from apps, videos and blogs posts, but for some things, you need a teacher. I tried to re-learn the violin for years, thinking that apps an video courses would be enough for me. I never really got anywhere with it. In lockdown, I decided to start working with a teacher, and my progress has been incredible! Never underestimate the power of working with you personally. Your dream students will see what you are offering on your blog, and that will only strengthen their desire to work with you.
There are so many reasons, both personal and professional, why blogging is a great idea for you as a Yoga teacher. It isn’t easy, particularly if you are not naturally inclined to write, but it can be so rewarding.
If you have a blog, I’d love to read it! Pop a link to your favourite post in the comments!
And if you don’t blog, what is stopping you?
Not sure where to start?
Sometimes the hardest part of blogging is knowing how to get started. The blank screen can be a daunting sight that can thwart the most talented and motivated of writers.
My Connect and Grow package will help you get past the blank screen blocks by giving you 12 compelling, keyword focussed titles, suggested keywords for use in the post, and additional tools and resources to help you create compelling blog posts that will attract, and speak to, your dream students and clients.
The package costs just £99, and will equip you with the starting point for the next 12 weeks (or however you choose to use them) worth of ideas to kick start your blogging!
Find out more and book your slot now