Why do you need a blog?
When your ideal client is looking for you, she doesn’t know that she is looking for you, she is looking for the answer to a problem. That problem might be ‘Why can’t I focus’, ‘Do I have ADHD?’, ‘Why can’t I stop drinking?’, ‘How do I get better sleep?’ . People tend to go to Google with a problem they are looking to solve.
They search for the problem, not the solution.
There are a LOT of websites out there, and a lot of people vying for your ideal client’s attention.
My last Google search for the term ‘ADHD coach’ brought up over 21 million results! That doesn’t mean that there are 21 million ADHD coaches of course, but there is a lot of content out there showing up when your ideal client is searching for you if they don’t know you already!
If you want to be found by those people, you need to show up where they are looking. You need to show them that you understand their problem, can empathise with them, and have the solution they need. You need to answer the questions they are turning to Google for.
And this is where blogging comes in.
A regularly updated blog, with well written, helpful blog posts that answer the questions that readers want will get found. Google* likes sites that are updated regularly with fresh content. If you haven’t touched your website since it was built, chances are the search engines aren’t taking much notice of it.
Blogging is a great way to engage with your readers, speak directly to them, and show them how you can help them. Through your blog, you can create a community, and establish your place in your niche. You can demonstrate your knowledge, values and personality, helping to build that ‘know, like and trust’ relationship that turns readers into fans and customers!
I can help with this.
I have been blogging for over a decade. I love to write blog posts that spark engagement and connection. Let me create those posts for you!
My prices begin at
- £100 for a 500-word blog post.
- £150 for a 750 word blog post
- £200 for a 1000 word blog post
I can write blog posts of varying lengths than this. The optimal length is decided by its purpose. I can help you decide what length of post will best meet your needs.
As regular blogging is the most effective way to build a blog audience and keep your web content I also offer packages for regular blogging, get in touch for a quote.
My fees for blogging doesn’t just include the words I write. When you work with me, you also get
- keyword research to ensure that the post will include terms your ideal client are looking for
- subject research when needed to ensure the information in the post is accurate
- a suitable number of outward and inbound links
- a well-constructed post which will score highly on Yoast for readability and SEO
- one legally sourced image with suitable ALT tags added
- up to 2 rounds of revisions to ensure you’re completely happy with the post
- I can upload the post to your CRM when you are happy with it
Are we a good match
Let’s have a virtual coffee and get to know one another. I would love to learn about your business and how you are helping to change people’s lives!
*other search engines are available!
I adore this woman. Smart, quick, talented and kind beyond measure. It has been such a pleasure to work with Esther. I was having such trouble getting started on a series of emails that I needed to write. Esther created the structure, had so many great ideas and made light work of something that had literally taken me weeks to even start. The best part is that she really cares and makes you feel like she’s not just a copywriter but a real member of your team.
Tracy Otsuka Host of The ADHD for Smart Ass Women podcast
If you are looking for a talented, creative writer who is able to deliver content your readers want to see, I would highly recommend you work with Esther.
Joe Nagle, Innovation Director @ The Innovation Beehive
Thank you so much for writing those blogs for me. You did a brilliant job with an extremely ropey brief. The blogs you wrote were of really high quality, and I'm really grateful you agreed to write them for me
feedback from ghostwriting project
I was very impressed by the knowledge she shared, which was highly relatable to my coaching clients. Esther certainly knows how to share knowledge in a way that resonates with the audience she is talking or writing to and I certainly recommend her work!
Sales Coach and Author @ Succeed at Selling
If you’d like to discuss how I can help you create compelling blog content for your site, get in touch for a quote!